I remember the good old days when I was starting out as a webmaster and how difficult it was to put my business up and running. All the difficulties with hosting, domains, databases, marketing that seemed impossible to manage. Many of my project those days turned unsuccessful. Why? Because of too long development and maintenance times, too high costs and a pathetic return. I had to find a way to make profit and cut my costs.

At this time I realised that I had to find new ways. To move into another direction than all the others webmasters did. To go beyond, to dig deeper. Innovation meant new ways to cut my costs and gain more clients. But how do you move into another direction if all the online services are meant for the main-stream? How do you get a domain name for 2$ if no company on the web goes below 4$?