For many people - be they laymen, established offline marketers and webmasters- marketing on the internet is becoming more and more complex- as new methods, technologies and trends appear every day. What may have been considered as effective last year would likely be thought of as a waste of money and resources in 2006. As the internet continues its evolution, so do the methods that are used to effectively market websites. The science of online marketing means that one has to consider not only the traffic numbers to a website today, but also how well the search engines are reacting to it, for tomorrow.

Employing website directories for your marketing efforts is a good idea. By registering your website and its anchor text to niche directories, you basically bring your website to the attention of people who have a specific interest in your website's subject and content. Also, by submitting your website to directories, you are basically bringing your website to its target audience and not employing "hit and miss" SEO techniques- where you hope your traffic is interested in your website's subject, but can't be sure, as the source is so generic in nature.