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We’ve been involved with mystery shopping now for some years, in fact the founders of our Mystery Shopper Guide site were all part a team who were responsible for carrying out mystery calls to our staff working for a major cell phone company. The idea was that we would be able to find out quite quickly which areas we were communicating well with our customers and which areas we were not. Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites
If a particular message was not being highlighted, then we identified this as a training requirement. This information would be used by the managers to ensure their staff are up to speed. Many workers saw mystery shoppers as a threat, it’s not surprising really, if you can imagine someone calling you asking lots of difficult questions and then reporting their findings to your manager, that was what was happening. |
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