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Women are taking a greater interest in, and have a more sophisticated understanding of electronics than ever before. Women actually spent more on technology last year than men, according to the Consumer Electronics Association. It says women accounted for $55 billion of the $96 billion spent on electronics gear (statistic from a January 6 CEA press release). Women are increasingly interested in gadgets, from DVD players to digital cameras, for themselves or birthday gifts for their families. Business - Click the link on the left to visit our partner sites under business/finance/loan/mortgage category Computers - Click the link on the left to visit our partner sites under computer hardware/software/peripheral category Internet - Click the link on the left to visit our partner sites under webhosting/webdesign/internet marketing category Software - Click the link on the left to visit our partner sites under software category Web Design - Click the link on the left to visit our partner sites under web design/development category Web Hosting - Click the link on the left to visit our partner sites under web hosting category Web Promotion - Click the link on the left to visit our partner sites under search engine optimization/internet marketing category Web Resources - Click the link on the left to visit our partner sites under other web category Recreation - Click the link on the left to visit our partner sites under travel/hotel/cruise category Casino - Click the link on the left to visit our partner sites under online gambling/poker/blackjack/roulette category Health - Click the link on the left to visit our partner sites under online pharmacy/hospital/health category Shopping - Click the link on the left to visit our partner sites under online shopping/gift category Miscellaneous - Click the link on the left to visit our partner sites under all other categories
Almost a third of women consider themselves early adopters willing to buy cutting-edge consumer technology. CEA reported that women in the United States are becoming more likely to use consumer electronics. CEA's study provides detailed information about the attitudes, purchase considerations, decision influences, purchase channels, current product ownership, and future purchase intent. Here are some of the findings: • Women are involved in 89 percent of all consumer electronics purchase decisions. |
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