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You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com How to Establish an Autoresponder Campaign Copyright ? 2006 An autoresponder campaign is essential for every business. Some entrepreneurs are under the mistaken impression that you can only use an autoresponder campaign if you sell an information product. This is simply untrue. Creation of an autoresponder campaign that is helpful and informative is absolutely essential no matter what you are selling. 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Your autoresponder is extremely important to your business. Many of your sales will come as a result of your autoresponder. In fact, 80% of all sales happen after the sixth contact. That means that if you aren't collecting emails and mailing them regularly you are only getting 20% of your potential income off that site. Given this, your autoresponder should not be an afterthought or something that is sloppily thrown together. It is just too important and too potentially effective at converting prospects into customers to neglect or to invest only a half effort to. What is the best strategy? The autoresponder strategy that I see employed most often is to send out an email with an article and a small advert directing the reader to a direct sales website. |
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