Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. When writing your web content, it's important to to keep the following three things in mind. 1. What You Want the Reader to Do: While writing your content, keep the overall objective of the page in view. Think about what you want the reader to do.

Search Engine Optimization: Remember the search engines as you write too. Usually it's better to do a quick draft without thinking of the search engines first, then later, come back and optimize the writing of the page. We will get into the details of how to make your web content friendly to search engines later. For now, just remember that it's one of those things you have to keep in mind as you write your web content.