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Internet
In all forms of business, and even hobbies, the people who have been involved in a particular activity will start to use jargon. When someone new comes along this jargon can be very offputting, making them feel like an outsider, and may result in somebody being put off completely. When your business depends on people as customers, then you need to be careful you don't leave them outside with jargon.
It recently came to my attention that online marketing has more than its share of jargon for the newbie to learn. As marketing is all about getting and keeping new customers, I could see we online marketers have an image problem. The online marketing jargon was pointed out to me vividly by a colleague who was interested in working online, and asked for an explanation. He stopped me mid sentence with the words "speak English geek boy" that was my wake up call.
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Data Backup Is The Best Data Protection
The 3 Steps To A Successful Backup System .Every small business has data that needs to be protected, such as customer records, marketing plans and accounting ledgers. Much of this data is computerized, which one would think would make the archiving and backup of business data easier. But for many businesses, data protection is very much a hit or miss affair, done sometimes or not at all.
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Before You Buy Backup Software
Backup software can simplify the task of backing up your data by automating the backup process. But like any other software, some backup software programs have more features than others. Here's what to look for (and what to avoid) when you're buying backup software...more |
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