The current aim of blu-ray and HD-DVD is to get as much public support quickly as ultimately it is the consumer who will decide which format comes out on top. With the unification talks failing it is up to you to make the decision of which format to adopt. To help you with this tough decision is the lowdown on how each format matches below. History The blu-ray format’s head companies are Sony and Philips with Toshiba and Hitachi heading up the HD-DVD format. This situation isn’t the first time where these two sides have gone at each other with opposing formats.

The DVD format was born from the co-operation of the Multimedia Compact Disc from Sony/Philips (MMCD) and the Super Density Disc (SD) from Toshiba. Though it ended well for the consumer with the DVD format being widely adopted and becoming the new standard, it was Toshiba’s camp who came out on top in regards to royalties. This led to the work on new formats by both sides with Sony aiming to regain some of its lost market. The two projects though had been in production but not really going anywhere at the time.